Instead of Google Analytics

Traffic analytics for websites and apps.

Swap it

This is the swap with no downside. Umami is one container, the script is a few kilobytes, and it answers the question you actually had.

You lose: Attribution modelling and the Google Ads integration.

Start here

Umami

MITa containeractive

Simple dashboards. It answers traffic questions, not product questions.

github.com/umami-software/umami umami.is

One container, no domain needed.

Also worth a look

PlausibleAGPL-3.0an eveningactive
Cookieless and clean. Lighter than Matomo, and less configurable.
github.com/plausible/analytics plausible.io
MatomoGPL-3.0an eveningactive
The full analytics suite. More settings than you will ever open.
github.com/matomo-org/matomo matomo.org

Facts checked 8 November 2026. Licences, activity and archive status come from each project's own repository; the verdict and the cost lines are the desk's.